Sunday, October 2, 2011
The five degrees of loss in the transmission of language (part 2)
Thus, to be sure of have expressed their thoughts, they do not hesitate to use the two following ways:
• A certain repetition in the expression of their thinking. This "repetition" does not feel at the level of the interlocutor as the seller reiterates his idea by varying its gesture (attitude, eyes, gestures…) and by using other words to ensure, to his own that he wanted to express. The choice of words is a formidable problem to be solved although the English language is very rich in words, since the latter are 50000! Victor Hugo was the best user of vocabulary: for all its opens, it employed 25000 words, followed by Voltaire who used that 17000. As current English, there are 1200 4500 understood words and common words. For the seller, commercial language to use to be understood by its interlocutors is still more limited since it contains only 350 words.
• A question about his interlocutor:
"Mr. Leroy, I am me well done understand?".
"Mr. Caron, I was clear enough?".
-The tone must be fair and must indicate a sincere communication. These same sentences can break a dialogue if they are used, Word for Word, with a more aggressive tone: imagine these same expressions tell a child to be a "stupidity" and who is given these recommendations a hard tone which requires no response!
-These questions show the client that the vendor is really interested in him and allows him to speak. Experience shows also how much the client knows seize this opportunity to ask then extra precision, to clarify or point, etc. This is the opportunity to engage and to avoid a too long monologue of the seller.
-This strategy of querying prevents many misunderstandings which will not disappear and that will make a hasty burst, perhaps at a very bad time in the process of the sale. How short-sighted sellers and were not aware of the loss that they thought they say and what they have actually expressed, face the signing of the purchase order to a misunderstanding then expressed by the client: "but you had told me that you could deliver the goods within 48 hours!" It was what I understood and it is for me an important condition for placing you order! »
How many misunderstandings of this type have broken sales! Sellers fear the "but you had me said…". "They fight by saying that maximum expression so that the latter glue"the expressed idea.
Note that the "I was clear enough?" is preferable to the "did you understand me?". in effect the first formulation ("I was quite clear, M.Durand?" encourages the caller to ask some additional clarification because the question seems to imply that if the customer has not properly understood the point of the demonstration, the fault lies with the seller.) However, the "I have you realized M.Durand?" is more guilt for the interlocutor: this is, indeed, who has not understood and therefore her responsibility.
Educators are familiar with this issue of the formulation: the "did you understand?" generates a positive nod, even on the part of students that have nothing in most cases, included! While the "I was clear enough?" is always largely accompanied by complementary questions from each and the other guilt-free to lift finger to ask a question...
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the secrets of the big sellers
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