introduction

Trades of the sale will leave indifferent. Media, employers, professionals in all sectors have their opinions on the vendors and do not hesitate to take a stand for this or that aspect of the profession. Why this trend? Why both questions and reflections on any for sale? The answer lies essentially in the fact that this sector of activity has a number of paradoxes which at least three mark the current time.
• There is not enough sellers and yet there is a problem of employment in developed countries
The paradox is clear: while developed countries have, as a whole, serious difficulties to ensure the full employment of the available forces, very many companies rechecked… of vendors without really find! And yet, the business is not new! It is even one of the most ancient necessarily marked the first exchange between people. Problem of "image" of the profession of seller: for a long time, the profession was, be composed of "fine speakers", of "thieving who promised to the provided client signs the command", etc. "good vendor" was seen as someone who had still more accented above recalled defects! 

• The sale is real exciting business. And yet, it is said again, here and there, that one "born salesperson" otherwise can become!
The double message is properly disarming youth for jobs: on the one hand, one stops to declare that the trades of the sale are true professions that require real training plans. The public authorities themselves have become aware of the need to create new educational channels intended for the profession of seller. The news and other media began also in place and do that sellers and, generally, to the commercial.
It is said the taking of collective consciousness that occurred on the sale.
And yet, here and there, we hear statements that take the opposite of this learning of the profession of seller: they, according to these voices, "innate" donate to sell, they have it in the blood, they are "born sellers"!
It is as if, for this job, it is grommet a reality that is much more nuanced and which exists for all trades, including those of the communication whose sale part: there are necessarily technical, expertise. And there are of course also personal predisposition, a kind of intrinsic factor that can facilitate or a professional activity. But the Munich appraisals are not marketing: trade of seller is learned and can be mastered, certainly faster if this "rage" to sell, this enthusiasm to want to convince don towards, this desire to love answering questions...
• Sellers are the engines of the company and yet they sometimes have the impression not to be totally integrated.
There is often a trap in which will many businesses: the administrative are sometimes also many or almost the commercial! It is the latter who are entering the sales and that allow the company to survive! Moreover, there is also a kind of devaluation of vendors whose lower weaknesses are then protested with force…
How many firms in difficulty has been restated by purchasers of the first acts to restore profitability to the company were to reverse the quantitative relationships between administrative and sellers: headquarters emptied in favor of the commercial release on the market to bring contracts! These vendors represent the strength of the company. Not called not group sales force to illustrate the key role in the economic battles between the developed for opportunities? Does not economic war? Conquests of market? Strategies, penetration of markets, niche attacks? As many aggressive terms, but large military victories were obtained by the quality of the men who are at the "front". And in the current economic life, these indispensable fighters are called vendors. The company must therefore deploy maximum efforts to integrate its members so that they can rely on a solid and reliable basis.
In this difficult context, it is clear that there are happy vendors for whom everything seems to succeed. And yet, they are not born sellers… they apply, with a remarkable personal will, certain techniques successful. This is not magic, nor a few tricks that allow to manipulate his interlocutor. No, as in any profession, they are important points.